Kemesa: Solving the identity theft problem

prevent the most common threats facing consumers including phishing, spam, and viruses. Shop Shield automatically recognizes phishing sites and prevents the consumer from logging in or sharing information with them. In addition, all incoming messages are checked for their authenticity and scrubbed for malware before being sent directly and without delay to users’ inboxes. If a user receives spam from a Web site they have used Shop Shield to interact with, they can deactivate the anonymous e-mail address dedicated to that site.

Why it is safe
The data that users provide to Shop Shield is secured using a combination of proprietary methods and established industry standards which, the company says — in combination — exceed federal banking standards and go beyond PCI compliance. Shop Shield is certified by leading industry secure transmission and auditing authorities including VeriSign and Trustwave. Consumer data is dynamically encrypted, stored in fragments, compartmentalized, and then placed on independent networks which are both actively and passively monitored. The result is that even if data were stolen, it would be completely useless to the thief. Kemesa’s ability to make this claim reflects a true commitment to protect the data its users provide to it because the data management architecture makes I very difficult to assemble data for commercial uses.  In other words word, the data base is designed to protect the information it stores, not for commercial applications.

“Despite the best efforts of PCI and related standards, the majority of identity thefts continue to begin online. The only way for a consumer to effectively prevent the breach of personal and financial information is to not reveal the information in the first place,” said Steve Bachenheimer, founder and CEO, Kemesa. “Shop Shield is the first product to truly protect consumers by allowing them to make all their information completely anonymous and untraceable.”

What users say
Since its release in July, Shop Shield has received favorable reviews in the blogosphere. Here is a sample:

Lisa Carey, author for Identity Theft Secrets: Prevention and Protection, writes:

Some consumers might feel they do not need the added protection from Shop Shield because many financial transaction service providers like PayPal, Master Card Secure Code, Google Check Out, Bank of America Shop Safe, and Discover Desk Top already offer protection because they never transmit real card information. However, this protection isn’t comprehensive. Shop Shield offers added protection by safeguarding consumer billing and e-mail information. That’s a big plus…. Identity thieves are always looking for a new way to steal personal information. Shop Shield offers a new, comprehensive technology that shields and protects the consumer from identity theft. With excellent protection like this and a generous guarantee to back it up, Shop Shield is certainly a product worth considering. It adds an extra layer of protection, providing the online shopper with greater peace of mind.

Beachlover’s Diary blog agrees (“Hurry up,sign up today for your peace of mind!!.Your identity is very important to you!!”), as does mistipurple is my name (“It is about time that someone has thought extensively of protecting the consumers from online frauds.”)

Availability
Shop Shield is available now for a free, no-obligation 60-day trial. Users may then choose from three membership plans, including a no cost option. The beta test will run a few more months. The company encourages industry insiders to participate, and they can register at www.ShopShield.net.

Note that identity thieves need not apply as all applicants are required to pass an identity check.